Has Apple Copied the iPhone XS Presentation Images from Microsoft?

Apple has introduced its new-generation iPhones as part of a press event that some considered to be the greatest in recent history following the news that the Cupertino-based company shared with the audience.

And while the new iPhone XS, iPhone XS Max, and iPhone XR were the ones getting all the attention, there’s a small detail that was observed by none other than Ryan Day, a Senior Communications Manager for Microsoft’s Surface.

The images that Apple used for the iPhone XS presentation videos look similar to the ones that Microsoft itself showcased during the Surface Studio launch approximately two years ago.

Screenshots that Day posted on Twitter show the Apple presentation video side by side with the one for the Surface Studio, presenting a similar concept whose purpose is to highlight the quality of the display.

Who copied whom?

The tweet is close to going viral, and obvio... (read more)

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