Android Nearby Notifications Discontinued Because of Too Much Spam

Google decided to discontinue the Nearby Notifications contextual discovery feature because of too many spammy and mostly irrelevant notifications displayed when users were trying to discover new content or apps based on their current physical location.

As described by Google on the Nearby developer support page, "Nearby Notifications is a new feature allowing developers to tie an app or website to a BLE beacon and create contextual notifications, even with no app installed."

After developers would associate their apps or websites with a BLE beacon or BLE- capable smart device, Android devices who would be in its proximity would automatically display a custom message within the Google Settings' Nearby section.

Nearby Notifications can be configured to either provide an alert which links to an HTTPS URL or trigger an app intent for already installed apps and perfo... (read more)

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