Apple Beats Microsoft in Best Global Brands Top

Apple has recently reached $1 trillion market valuation, becoming the first company in the world to be worth that much, but there are several other tech firms that are also growing at a fast pace.

A report published by Interbrand reveals that Apple continues to be the leading brand worldwide with a 16 percent growth in the last 12 months. This accounts for more than $214,480 million in brand valuation.

Google (and parent company Alphabet) is the runner-up in this chart with a 10 percent increase over the previous year, as the brand has added $155,506 million to its total value.

Amazon, on the other hand, which has often been considered one of the companies that may reach $1 trillion market valuation ahead of Apple, has become the top growing brand, according to Interbrand.

Its performance was absolutely impressive, as the research points to a 56 percent growth ($100,764 million)... (read more)

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