Facebook Transparency Tool for Political Related Ads

Facebook released Ad Archive today, an ad transparency tool designed to allow anyone from journalists to watchdogs and Facebook users to access detailed information about politically related ad campaigns and the advertisers funding them.

According to Facebook, the Ad Archive tool makes it possible to find extra info about particular ads, as well as the entities funding them.

Furthermore, with the help of the Ad Archive web app, users can find ads they had never seen before because they were displayed to other audiences.

The ads that can be tracked using the Ad Archive are related to public office candidates, elected officials, and to issues of national importance, with all ad information since May 7 being available for search.

Facebook also unveiled the Ad Archive Report, a weekly summary of the archive and a tool which enables you to "more easily find Information.

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