Firefox 63.0 Quantum Adds Enhanced Cross-site Tracking Protection

Mozilla just rolled out enhanced tracking protection in Firefox 63.0 Quantum, a feature which allows users to configure the web browser to block trackers and all third-party cookies to disable cross-site tracking.

Cross-site tracking is what companies such as Facebook or Google do when collecting your browsing data while you're surfing the web, to build an advertising profile which allows advertisement buyers to target you with personalized ad content.

Companies that track you around the Internet use trackers to gather data on your actions on the websites you visit using tools such as scripts, pixel-sized images, and even share buttons.

The new Firefox makes it possible to block third-party cookies, used by advertisers to serve you custom ads specifically tailored to your advertising profile built with the help of trackers.


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