Oops: Cheaper iPhone Less Successful Than More Expensive iPhone

Apple started sales of the iPhone XR a couple of weeks ago, and shipments kicked off last Friday in the biggest markets across the world.

And while this was one of the most anticipated releases, mostly because iPhone XR is the most affordable model unveiled this year, it looks like early sales are actually well behind expectations.

This is what Rosenblatt analysts say in a note to investors, explaining that sales of the iPhone XR are slower than the ones recorded by the much more expensive iPhone XS and iPhone XS Max.

Slow sales

On the other hand, the analysis indicates that iPhone XR is still selling better than iPhone 8 and iPhone 8 Plus, though Rosenblatt now estimates that Apple would ship only a maximum of 77 million units during the second half of the year, down from the original forecast of 85 million sold units.

“After tracking sell-through data from various retail c... (read more)

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