Facebook Trying to Convince Portal Is Not Used for Ad Targeting. Spoiler: It Is!

After releasing the two Portal and Portal+ smart displays on October 8, Facebook has now started to sell them to U.S. customers at portal.facebook.com, Amazon.com, and BestBuy.com, and in Amazon Books and Best Buy stores.

Despite both devices seemingly doing everything they were meant to do and more according to most reviews, one thing stands out: Facebook's continuous struggle to reassure their potential Portal customers that the two devices are not used for ad targeting.

The "we don’t use it to target ads" mantra is plastered everywhere Facebook found some free space in the hope of possibly imprinting at the back of their customers' minds.

On October 16, a Facebook spokesperson told Recode that "Portal voice.

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